Mobile Apps and Its Growing Importance for Today's Businesses

Nowadays Mobile plays a crucial role in our daily life and the main benefit is you can access it anytime and anywhere. With the advancement in technology, smartphones are also getting smarter day by day. The most important reason why smartphone are used mostly is due to its portability. Due to their advanced and easy accessibility, an app is helpful for the businesses in their growth.

As the increase in mobile usability, it is becoming necessary that mobile app plays a major role to grow your business. As the main goal of a business is to reach to the maximum number of people for a consistent growth by serving them all. Mobile applications are the latest forms to connect with customers.

Let’s discuss how mobile app development is helpful for your business:

1. Taking Brand Value to the Next Level

Mobile app keeps your Brand Ahead in this Techno-Race. As I have mentioned above that it is an age of technology and smartphones.

It is the necessity of a business to reach to the maximum number of clients. Therefore, a mobile application will assist a business to reach to its targeted customers in a better and convenient manner.

2.Promotes your Business Indirectly

A mobile app is useful for the promotion of business digitally and which can be easily downloaded by the people as if the app is useful for them. Even anyone can share the link with others. Hence, your business is getting a benefit and it will be an external advertisement of your brand.

Another reason, people will choose the medium which is fast and usable. Mobile App is the best source to promote your business.

3.Improve Customer Engagement

You can directly be in contact with the customer through your app. No matter which services you are providing. Having the Messaging feature or call to us feature within your application can make a huge difference in the way you communicate with your customer.

For eg: If a hotel is having there own app and customer want to book a room so instead of going to the hotel physically, a customer can easily book it online with less than few clicks from the mobile app and even they can do the payment online.

And Lastly, the most important reason to build an app for your own business is customer loyalty. There are many medium to promote your business like a banner, brochure, newspapers ads, email marketing, flyers and many more. mobile applications are set to become an integral part in people’s lifestyle and so Mobile App can be operated at your “fingertip”.

Read More: http://blog.aditmicrosys.com/mobile-apps-and-its-growing-importance-for-today-business/

Augmented reality is that can change the way you look at the world. The terms can be confusing. In simple terms, we can say that Augmented means “to add” something and reality is “the state of things as they actually exist”. Augmented reality (AR) create an enhanced user experience.

Let’s discuss Augmented reality in today's world.

What is Augmented Reality?

Augmented reality is defined as "an enhanced version of reality created by the use of technology to add digital information". AR is used in the smartphone (Android & IOS), tablets or any digital devices. AR use your mobile camera to show you a view of the real world in front of your screen with multiple layers.

For eg:

1)The game like Pokémon Go which creates an augmented reality experience. The game allows a player to see characters bouncing around in their own area.

2)In 2018, "Harry Potter: Hogwarts Mystery" became the most popular mobile AR game.

** Use of Augmented Reality in Different Industry.

1. AR is Revolutionizing E-commerce

Nowadays e-commerce proposes good solutions to manage with that problem, Augmented Reality (AR) is among the top ones. The integration of AR in eCommerce is quickly changing how customers shop by allowing them to see what they want to buy before any purchase is done.

2. Augmented Reality Changing Sports:

In sports, there is a use of AR in many terms for example: In Television, while watching games like cricket, football or any other we can see the yellow line that is AR part which is not real but we can see it.

3. Improving Training & Education:

Augmented reality holds a great future when it comes to educating employees or college students. Unlike the real-world training scenarios, a trainer can pull augmented reality to make learning new concepts and processes easier for trainees and students. With the help of an augmented reality app, an enterprise can not only educate individuals but also help them to grow their skills and capabilities.

AR is having a capability of the real-time interaction between the physical and virtual world. Due to this recognize characteristics, a very bright future is assured for Augmented reality. And with improving technologies in coming years AR is a zip to boost human experience. There are so many areas that AR can be involved and maybe the most important to grow the industry like Medical Research, Military, Education, Marketing and Commercial, Art and Architecture and many more.

Augmented reality is a kind of futuristic technology which will prove to be beneficial.