Know About Social Media Optimization on Twitter

Social Media Optimization (SMO) is chatty as well as a great communication stage & everybody wants to be familiar with how it has to be managed or how it should be used effectively as a communication tool so that its conversations make a favorable link graph.

In a view of the fact that the search engines have announced the meaning along with influence of social media & the social link graph on SERPs everybody wants to work out on SMO presence & strategy & mix together the social media presence to positively enhance their SEO efforts & their search engine presence.

First of all, since it is a communication platform, all the rules of effective communication apply to social media conversations also. Since I am more of a Twitter person rather than a Facebook person, I would like to share with you about social media focusing on Twitter. According to me Twitter is one of the best & widely used micro blogging platforms.

The points to keep in mind while using Twitter in order to improve your social link graph are:

• Follow authority individuals & peers of your business.
• Number of followers is significant but what are more vital are their communication & their being interested in what you share with them.
• Twitter is a chatty stage at a very large level. One tweet tweeted has the maximum possibility of getting Re tweeted by all of your followers & then by each of their followers – A chain response so to say.
• So, Twitter has an option of a very broad reach making your message reach to people in exponential numbers.
• Contribute in Twitter chats on topics related to your business. This helps you to set up your identity & put your point forward gaining you important followers in return.
• Use #Tags while chatting & posting topic related tweets to be in that timeline & be found in the Twitter search for that term.
• If the no. of retweets is increasing that means the people want to share what you are writing & your reach is widening.
• The no. of mentions also means people are conversing with you & replying to you – That again is a positive influence.
• On Twitter, many start as an explorer trying to explore the Twitter social media potential, then they start sharing what they read by posting the related links i.e. they tend to become curators. Both the stages have their own benefits.
• If you balance on both that is share content from other sites & tweet links from your blogs & sites & post valuable info. Based tweets then you make your social link graph more favourable.
• Only blowing your own bugle amounts to being egoistic, if you retweet, share & post links of other quality content your followers shall always have that curiosity element & would surely want to read the tweets in your timeline & add you in their Twitter lists or subscribe to your tweets.
• Getting listed in more & more no. of lists related to your industry & along with authority Twitter accounts adds the essential goodwill to your twitter account.
• If you monitor the Twitter page all these paras are available in your account & you can keep a on a daily basis track of all these parameters yourself easily.
• Last but not the least be a usual when it comes to conversations as twitter  interactions are like any other normal business conversations you might have over the phone, email or via any other communication tool to discuss something. The only dissimilarity is that you are reaching to a wider audience & everyone will have their opinion which maybe positive or negative.
• Be ready for the bouquets along with the brick bats. As people may praise you or they may even criticize & out rightly refuse what you say, &, it’s cool as you cannot please all the people all the time & you should not even try. But, try to put you point forward if criticized.
• Humble explanations are necessary but getting into dirty fights online gives a very negative impression & may cost you some followers & more disapproval.

Please do not automate your tweets as that amounts to the height of insensitivity & it is better to have few focused & valuable conversations rather than just posting automated tweets indiscriminately. The person element is very much required in the interactions.

Apart from this tweety discussion, i again say that it is my priority and interest to choose twitter as against facebook when it comes to Social Media Optimization, but in an ever changing world of Search Engine Optimisation or SEO, i firmly agree and advise that being a search engine optimization professional you should always consider and use the most possible tools for better and greater seo results.